Great run down of the (sometimes futuristic) use of typefaces on Mad Men. With so much attention to creating an authentic portrait of the early 1960′s, it’s a bit on when they’re caught blatantly using fonts from this decade. However, … Continue reading
Tag Archives: Font
McCain’s Typeface
Helvetica fans rejoice, the New York Times has disected McCain’s typeface, looking for clues into his soul. McCain chose Optima as this font – a modernistic sans serif designed in Germany in 1958. I liked the article as it gave … Continue reading